Fishing In An Online Listener Lake (pt.1/2)


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You may have seen this article in the media news recently. The BBC have signed an agreement to use AudioBoo as a primary way of syndicating clips from programmes to online spaces.
 
This whole idea of getting content out to places it wouldn’t usually be is something in big into at the moment. I look after the Chris Evans Best Bits podcast (or ‘free download’ as we don’t call it). Charged with ramping up its download statistics (more on this in a later blog) I’ve been working on some ways of promoting the free poddowncastload via social media.
 
But not necessarily OUR social media.
 
Smashing out a link to the free downcast (oh forget it) onto our own Facebook page means that only people who are already accessing our content and following our show are going to hear about it again.
 
On our Breakfast Show we are very blessed to be joined by big-name guests every week. Most of whom have a large following on Twitter or Facebook (or if not, at least the projects they’re involved with do). So hang on – why not get them to do some of the promotional leg work in a way that is dead simple for them? Why not piggyback some of their movement in the socialmediasphere to point their fans to our content which they may not have thought to access before?
 
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Gary Barlow tweeted this to his 1.5 million followers

 
A fan of Gary Barlow may not necessarily be a huge fan of the Chris Evans podcast, but they may become interested in it if they found out an episode heavily featured their idol…
 
And it’s not hard for the celeb (or the PR person behind them and their campaign) to copy and paste a link. Chances are, they’re already tweeting about their appearance on the show.
 
So all of a sudden, people who would not normally listen to our station, connect with our show or download our podcast are made aware of our content because they are a fan of someone we’ve had on.
 
It’s like fishing in an online listener lake.
 
And has it worked? Massively. I’ll show you some interesting statistics in another post soon. But for now, back to that thing about AudioBoo. I’m trying to keep my blog posts short, so my next post (in a couple of days) will be about how we’ve used AudioBoo to promote the podcast, and why we may be switching to experiment with a different website that allows You to Tube your content (other You-based Tubes are available)….

One Comment on "Fishing In An Online Listener Lake (pt.1/2)"

  1. Genius G – nice idea. Any ideas on how we can reach more folk with this kind of thing in my line of work???